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🧠 Transform AI from unreliable tool to valuable team member
Will Mulholland
November 14, 2024
Hey Intelligent Marketers,
Most AI sessions promise to revolutionise your work but deliver nothing but theory and wishy-washy pitches. At the Product Marketing Summit Sydney last week, we did something different.
Instead of talking about AI's potential, I showed marketers a framework they could use today.
Think about it - you wouldn't tell a new hire to "improve our messaging" without proper context and guidance, right?
That's why the marketing teams I work with are now using a simple but powerful approach:
Treat GenAI like a new team member with a load of potential. Assume they're brilliant but clueless without clear onboarding. I'll show you exactly how to do it.
🎯 Your New Team Member Framework
Here's the exact framework I shared at the summit to turn your AI from confused intern to star performer:
🛠️ Your New AI Marketing Tool Stack
To help you put this framework into action, here are the tools we covered that work together to collect data and create better prompts:
Create reliable, customised marketing content
The most dependable AI writer for marketing tasks. Generates more accurate outputs by following your instructions precisely, maintaining a consistent tone when needed, and referencing all provided information with care.
Try Claude.ai →💡 Pro tip: Upgrade to a paid plan or use the API @ console.anthropic.com to process up to 500 pages of text at once
Get better AI results by speaking your prompts
Record your prompts instead of typing them - speak naturally and in detail to get better results.
Try SuperWhisper →Feed websites directly into your AI prompts
Quickly turn websites into text context for your prompts - perfect for gathering messaging and case studies.
Try Web.txt →Use video content to train your AI
Use to collect YouTube transcripts like demo videos or framework explanations to feed into your prompts.
Try YouTube Summary →Understand your competition faster
Analyse competitor websites to understand their features, messaging, and positioning in minutes instead of days.
Try Competly →Build your team's prompt workspace
Save your successful prompts and work with your team to improve them.
Try Adaline →Turn meetings into valuable AI context
Turn meeting recordings into AI context. Record customer calls, team discussions, and workshops, then feed the transcripts to AI for nuanced understanding of your projects. Always obtain consent before recording calls, ensure customer data is included only if approved, and always remove PII before uploading.
Try Fathom →🎁 Use this link to get 3 months of premium AI meeting features free
💡 Pro tip: Want to do this while keeping data privacy and best practices in check? Just reply to this email for enterprise-ready options that meet compliance needs.
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🤔 Not Sure Where to Start?
Grab my Results-First AI Marketing Checklist + Notion Template →
This practical guide helps you:
• Find the marketing tasks AI can actually help with
• Test tools that deliver real results
• Get your team aligned on effective AI use
• Avoid wasting time on overhyped tools
• Track what's actually working
🎯 Your Next Steps
Pick your first task (something you repeat often)
Use the framework to guide your prompts
Start with public data
Share what works (and what doesn't) by replying to this email
Remember: Start small, build on what works.
💡 Want More Help?
Whenever you're ready, here are 3 ways I can help you get real results with AI in marketing:
1. Free 30-min AI marketing consultation
Get a practical plan for your teams specific challenges. I'll share what's working for top marketering leaders and operators right now. Limited spots available.
Book your free consultation →2. [Coming Soon] Intelligent Marketing Community
Apply to join our free community of marketers implementing AI effectively. Share wins, solve problems, and get insider tips on tools that work.
Join the community waitlist →3. [Coming Soon] AI Marketing Course
Get early access to a course designed to solve your real AI marketing challenges. Help shape the curriculum with your input and enjoy special pricing as a thank you.
Join the course waitlist →You're on your way to smarter AI marketing.
Cheers,
Will
P.S. Got questions about what we covered? Reply to this email or DM me on LinkedIn - happy to help
Note: Some links for tools above include affiliate partnerships that support Intelligent Marketer. I personally use these tools daily in my workflow and only recommend what works for me.